Pre-Order Machine Discount

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PRE-ORDER T-SHIRT 30% DISCOUNT ALL ITEMS!

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February 9th - March 15th. 2021

Do you know Discount history?

Following the Cakap Blog, discount is a method of discounting or reducing the price of an item from its initial price to being cheaper. The term discount has been known for a long time around 1887. The creator of the first discount was a Coca-Cola company. Precisely the person who created the idea of ​​a price discount was the chairman or founder of the Coca-Cola company itself, which was none other than Asa Candler.

Initially, this discount that was given or created by Asa Candler was an idea to conduct a sales promotion for his company. Initially this promotion technique was carried out in a very simple way. Namely by simply distributing a handwritten flyer which is a Coca-Cola discount voucher for 5 cents, which is a cheaper price than the original Coca-Cola price itself.

This promotional technique is also considered successful, with evidence that Coca-Cola has mastered the world sales market. But of course the Coca-Cola price discount is adjusted to the value of the world currency of each country. In the following years around the 1900s, promotional policies or techniques using these discounts not only penetrated the Coca-Cola beverage company but also began to be used by cereal companies. It can be denied that the existence of promotional techniques using discount coupons has eventually become even greater in development. Especially when the world experienced a global economic crisis in 1930, the application of discount coupons for promotion became very successful.

Ten years later, there have been countless shopping centers using this discount sales technique. It is undeniable that with this brilliant idea from an Asa Candler, there are already a lot of companies that ultimately benefit greatly in the progress of their sales.